Mountain Bike Mania – the Promotional Plan 2E [Paperback]

$ 194.46

Publisher ‏ : ‎ McGraw Hill; 2nd Revised edition (January 1, 2004)
Language ‏ : ‎ English
Paperback ‏ : ‎ 136 pages
ISBN-10 ‏ : ‎ 0074714295
ISBN-13 ‏ : ‎ 978-0074714294
Item Weight ‏ : ‎ 0.035 ounces
Dimensions ‏ : ‎ 3.07 x 0.14 x 3.86 inches

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This workbook offers the reader a simple, step-by-step guide to writing an appropriate, strategic, promotional plan. It presents a practical framework that allows the Advertising student to incorporate theory with application and imagination when embarking upon their own promotional plan assignment.

A promotional plan provides the framework for organisations to communicate to their target audience in a creative and effective way during the campaign period. Therefore, the workbook will guide students through the procedures of planning, developing and implementing a promotional campaign.

There is an explanation of what is expected in each section of the promotional plan, workspace to begin writing any creative ideas, plus an example of a promotional plan based on Mountain Bike Mania’s introduction of their new bike, Pegasus.

9780074714294

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