For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
International Business, Global Edition [Paperback]
$ 97.32
Publisher : Pearson; 16th edition (8 March 2018)
Language : English
Paperback : 688 pages
ISBN-10 : 1292214732
ISBN-13 : 978-1292214733
Item Weight : 1 kg 340 g
Dimensions : 21.5 x 2 x 27.5 cm
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9781292214733
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