$ 194.46
Publisher : Thorogood; Illustrated edition (January 1, 2006)
Language : English
Paperback : 260 pages
ISBN-10 : 1854183168
ISBN-13 : 978-1854183163
Item Weight : 1.01 pounds
Dimensions : 6.18 x 0.91 x 9.3 inches
A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.
A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.
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