Hot Marketing, Cool Profits [Paperback]

Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless than competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have nots.

Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.