Marketing Principles [Paperback]

$ 197.55

Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 0170254798
ISBN-13 ‏ : ‎ 978-0170254793
Item Weight ‏ : ‎ 2.76 pounds
Dimensions ‏ : ‎ 8.31 x 0.83 x 10.87 inches

Free Delivery Over £40 | Express Available

x
10 People watching this product now!

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment.

Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times.

O Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred)

O Branding, the expanded marketing mix and customer focus o Increasing interdependence of goods and services o The centrality of positioning to marketing Winner, Tertiary (Adaptations): Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015’Marketing Principles, 2nd Asia Pacific Edition (William Pride et al, Cengage)

9780170254793

By using our site, you agree to be bound by our terms and conditions, including account security, accurate information, and compliance with laws. Orders depend on availability and prices may change; shipping costs are calculated at checkout, with return policies allowing refunds within a specified timeframe. We protect your data per our Privacy Policy, and our content is protected by intellectual property laws. For full details, contact us .

Free Delivery Over £40

  • Standard Delivery (3/5 Days): ₨ 692
  • Express Delivery (02 Days): ₨ 1,735.22
  • Reading Guides:
    Genre exploration, author spotlights, thematic collections.
  • Book Clubs:
    Online book clubs, local book club support.
  • Educational Resources:
    Study guides, reading programs, teacher resources.
  • Author Events:
    Live and recorded events, event kits.
  • Reading Challenges:
    Yearly and monthly goals, community challenges.
  • Gift Guides:
    Occasion-based recommendations, personalized suggestions.
  • Exclusive Content:
    Early access, exclusive editions, behind-the-scenes insights.

Customer Reviews

Reviews

There are no reviews yet.

Be the first to review “Marketing Principles [Paperback]”

Your email address will not be published. Required fields are marked *

TESTIMONIAL

A Haven for Book Lovers

From rare finds to bestsellers, this e-commerce bookstore offers a treasure trove for every reader. Impeccable delivery and a delightful browsing experience make it my go-to destination for literary indulgence!