MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) [Paperback]

$ 196.89

Publisher ‏ : ‎ Cengage Learning; 11th edition (February 7, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 1337116807
ISBN-13 ‏ : ‎ 978-1337116800
Item Weight ‏ : ‎ 2.2 pounds
Dimensions ‏ : ‎ 8.75 x 0.75 x 11 inches

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Description

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG’s easy reference, paperback textbook presents course content through visually engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready made study tool.

With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime including on your device! Collect your notes and create StudyBits from interactive content as you go to remember what’s important.

Then, either use preset study resources, or personalize the product through easy to use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

9781337116800